If you decide you're going to do something new, you might as well make the whole experience really memorable. That's why DC just had to do it right when we decided to officially launch our first line of snowboards. The event happened last Wednesday at the Hugh Hefner suite at the Palms Hotel and Casino in Vegas, and corresponded with the annual SIA Trade Show.
After a presentation to the press by Co-Founder Ken Block and President Nick Adcock, the night rolled on with cocktails, music, and Bunnies clad in exactly what you'd expect: next to nothing. Media and a few select invitees also score one of the first looks at actual, 100% completed samples of the boards. The majority of the DC snow team was in attendance as well, including Devun Walsh, Lauri Heiskari, Iikka Backstrom, Aaron Biittner, Torstein Horgmo, and Kimmy Fasani.
Check out www.snowboard-mag.com for a nice photo gallery from the event you'll get a good idea of how things went and how amazing the venue was. Stay tuned for more DC snowboards are due to hit shops in a mere 8 months!
